  Levi's ® Apparel Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 100 countries.
In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans — Levi's® jeans — were born. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries.
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